Who are we
The Association of Financial Advisers, or AFA(S), is the leading representative body recognised by the Monetary Authority of Singapore for the financial advisory profession in Singapore. As a collective voice for regulatory and policy-related matters, we are committed to serving the best interests of our members and to nurturing a culture of high professional and ethical standards. Our members include licensed firms that provide financial advice to families and individuals to help them achieve their long-term financial goals.
We offer a host of support and continuous training and educational programmes for our members. Through shared knowledge and experience, we aim to keep our members up to date with the latest trends and developments in the industry.
We were formerly known as the Association of Life Insurance Brokers. The association’s name was renamed after the passing of the Financial Act in 2002.
Members Benefits
AFA(S) members enjoy a range of benefits and resources. Here is a list of membership privileges:
- Members are acknowledged as an expert in the industry.
- We provide the benchmark for financial advisory practices through the Code of Professional Conduct. By complying with the code, our members uphold the highest integrity and standards of ethics and conduct, thereby earning the confidence, respect and trust of their clients and the wider community.
- Members are updated with the most current information on legal, technical and regulatory requirements.
- Members can gain access to affiliated services such as representative and introducer’s agreements at exclusive rates.
AFA(S) Executive Committee
The AFA(S) Executive Committee oversees all matters related to AFA(S). It includes elected and co-opted representatives, with a maximum of 12 members.
Executive Committee 2021-2023
Augustine Lee
President
CEO, Frontier Wealth Management Pte Ltd
Raymond Ng
IBF Fellow (2021)
Financial Planning
Vice President
Annual Conference, Events, Professional Indemnity
MD, RAY Alliance Financial Advisers Pte Ltd
Lionel King
IBF Distinguished Fellow (2017)
Life Insurance
Honorary Secretary
Secretarial and Legal
CEO, Professional Investment Advisory Svc Pte Ltd
Salim M Amin
Assistant Hon. Secretary
PSG Project
CEO, Avallis Financial Pte Ltd
Ben Fok
IBF Fellow (2016)
Financial Planning
Honorary Treasurer
Public Relations, Website, Editorial
CEO, Grandtag Financial Consultancy (S) Pte Ltd
Vincent Ee
IBF Fellow (2021)
Financial Planning
Committee Member
Legal
MD, Financial Alliance Pte Ltd
Eric Poon
Committee Member
Events, Education & Training
DD, IPP Financial Advisers Pte Ltd
Graham Choo
Committee Member
Website, Editorial
Assistant MD, Promiseland Independent Pte Ltd
Kendrick Ng
Committee Member
Education and Training
Deputy CEO, Finexis Advisory Pte Ltd
Ronald Tan
Committee Member
Legal, Events
CEO, Infinitum Financial Advisory Pte Ltd
Jesslyn Tan
Committee Member
Education and Training
CEO, Great Eastern Financial Advisers Pte Ltd
Jeyaraman Parasuraman
IBF Fellow (2020)
Financial Planning
Immediate Past President
Legal, PSG Project
CEO, JPARA Solutions Pte Ltd
David Choo
IBF Fellow (2019)
Financial Planning
Head, Editorial Sub-Committee
MD, Promiseland Independent Pte Ltd
Mohd Amin
Education Chairman
Education and Training
Adviser and Consultant
Angie Lim
Secretariat Manager
Association of Financial Advisers Singapore