About Us

Who are we

The Association of Financial Advisers, or AFA(S), is the leading representative body recognised by the Monetary Authority of Singapore for the financial advisory profession in Singapore. As a collective voice for regulatory and policy-related matters, we are committed to serving the best interests of our members and to nurturing a culture of high professional and ethical standards. Our members include licensed firms that provide financial advice to families and individuals to help them achieve their long-term financial goals.

We offer a host of support and continuous training and educational programmes for our members. Through shared knowledge and experience, we aim to keep our members up to date with the latest trends and developments in the industry.

We were formerly known as the Association of Life Insurance Brokers. The association’s name was renamed after the passing of the Financial Act in 2002.

Members Benefits

AFA(S) members enjoy a range of benefits and resources. Here is a list of  membership privileges:

  • Members are acknowledged as an expert in the industry.
  • We provide the benchmark for financial advisory practices through the Code of Professional Conduct. By complying with the code, our members uphold the highest integrity and standards of ethics and conduct, thereby earning the confidence, respect and trust of their clients and the wider community.
  • Members are updated with the most current information on legal, technical and regulatory requirements.
  • Members can gain access to affiliated services such as representative and introducer’s agreements at exclusive rates.

AFA(S) Executive Committee

The AFA(S) Executive Committee oversees all matters related to AFA(S). It includes elected and co-opted representatives, with a maximum of 12 members.

Executive Committee 2023-2025

Raymond Ng


MD, RAY Alliance Financial Advisers Pte Ltd

Salim M Amin


CEO, Avallis Financial Pte Ltd

Graham Choo

Honorary Secretary

Assistant MD, Promiseland Independent Pte Ltd

Eric Poon

Assistant Honorary Secretary

Director of Distribution, IPP Financial Advisers Pte Ltd

Alfred Chia

Honorary Treasurer

CEO, SingCapital Pte Ltd

Augustine Lee

Immediate Past President

CEO, Frontier Wealth Management Pte Ltd

Arun Ramachandran

Executive Committee

Executive Director, Communication, Professional Investment Advisory Services Pte Ltd

Irene Ho

Executive Committee

Deputy CEO, finexis Advisory Pte Ltd

Ronald Tan

Executive Committee

CEO, Infinitum Financial Advisory Pte Ltd

Jesslyn Tan

Executive Committee

CEO, Great Eastern Financial Advisers Pte Ltd

Tan Hong Tau

Executive Committee

CEO, Manulife Financial Advisers Pte Ltd

Vincent Ee

Executive Committee

CEO, Financial Alliance Pte Ltd

Mohd Amin

Association Mentor

Angie Lim

Secretariat Manager

Past Presidents

Mohd Amin

David Choo

Jeyaraman Parasuraman