About Us

Who are we

The Association of Financial Advisers, or AFA(S), is the leading representative body recognised by the Monetary Authority of Singapore for the financial advisory profession in Singapore. As a collective voice for regulatory and policy-related matters, we are committed to serving the best interests of our members and to nurturing a culture of high professional and ethical standards. Our members include licensed firms that provide financial advice to families and individuals to help them achieve their long-term financial goals.

We offer a host of support and continuous training and educational programmes for our members. Through shared knowledge and experience, we aim to keep our members up to date with the latest trends and developments in the industry.

We were formerly known as the Association of Life Insurance Brokers. The association’s name was renamed after the passing of the Financial Act in 2002.

Members Benefits

AFA(S) members enjoy a range of benefits and resources. Here is a list of  membership privileges:

  • Members are acknowledged as an expert in the industry.
  • We provide the benchmark for financial advisory practices through the Code of Professional Conduct. By complying with the code, our members uphold the highest integrity and standards of ethics and conduct, thereby earning the confidence, respect and trust of their clients and the wider community.
  • Members are updated with the most current information on legal, technical and regulatory requirements.
  • Members can gain access to affiliated services such as representative and introducer’s agreements at exclusive rates.

AFA(S) Executive Committee

The AFA(S) Executive Committee oversees all matters related to AFA(S). It includes elected and co-opted representatives, with a maximum of 12 members.

Executive Committee 2021-2023

Augustine Lee

CEO, Frontier Wealth Management Pte Ltd

Raymond Ng

IBF Fellow (2021)
Financial Planning

Vice President
Annual Conference, Events, Professional Indemnity
MD, RAY Alliance Financial Advisers Pte Ltd

Lionel King

IBF Distinguished Fellow (2017)
Life Insurance

Honorary Secretary
Secretarial and Legal
CEO, Professional Investment Advisory Svc Pte Ltd

Salim M Amin

Assistant Hon. Secretary
PSG Project
CEO, Avallis Financial Pte Ltd

Ben Fok

IBF Fellow (2016)
Financial Planning

Honorary Treasurer
Public Relations, Website, Editorial
CEO, Grandtag Financial Consultancy (S) Pte Ltd

Vincent Ee

IBF Fellow (2021)
Financial Planning

Committee Member
MD, Financial Alliance Pte Ltd

Eric Poon

Committee Member
Events, Education & Training
DD, IPP Financial Advisers Pte Ltd

Graham Choo

Committee Member
Website, Editorial
Assistant MD, Promiseland Independent Pte Ltd

Kendrick Ng

Committee Member
Education and Training
Deputy CEO, Finexis Advisory Pte Ltd

Ronald Tan

Committee Member
Legal, Events
CEO, Infinitum Financial Advisory Pte Ltd

Jesslyn Tan

Committee Member
Education and Training
CEO, Great Eastern Financial Advisers Pte Ltd

Jeyaraman Parasuraman

IBF Fellow (2020)
Financial Planning

Immediate Past President
Legal, PSG Project
CEO, JPARA Solutions Pte Ltd

David Choo

IBF Fellow (2019)
Financial Planning

Head, Editorial Sub-Committee
MD, Promiseland Independent Pte Ltd

Mohd Amin

Education Chairman
Education and Training
Adviser and Consultant

Angie Lim

Secretariat Manager
Association of Financial Advisers Singapore